Creating an online course can be an exciting, insightful process. But as you travel through the layers of information that surround your course, it can be a challenge to pick out the right ones. As important as the ancillary aspects of course selling are, the heart of your course should be composed of superior content.
Today, it’s easy to set up an e-Learning platform in a matter of days, thanks to custom-made educational technologies like Pinlearn that help with the learning content management system. That leaves you to focus on the important things tethered to your course. If you’re unsure about how to go about your content plan or how to put together one that will work, allow us to jump over and help. Let’s go.
Tip 1. Consider Yourself an Expert
It’s easy to get bogged down by the thought that you’re not quite an expert in your chosen field. Perhaps you’ve been embracing a passion project for only a few months, or have been harboring a hobby for years on end. At the end of the day, if you’ve got a basic skill, you ought to share it. What’s important to remember is that you don’t need to be a seasoned expert or have years of teaching experience on how to create an online course. In fact, if you’re young and fresh, you may be better equipped to handle students, because you were one yourself not too long ago.
Tip 2. Pick a Specific Subject
The backdrop of your course may be painted in broad strokes in your mind. But it’s important to consider refined elements that you’d like to present through your eLearning module with the learning content management system. If you have your heart set on creating a course that appeals to the masses, stop right there and do a double take. More often than not, learners pick courses that address specific concerns or fill knowledge chasms. A generic course may be met with a lukewarm response. Conversely, delving into users’ sentiments and tailoring a course that appeases their pain points may see greater traction.
Tip 3. Decide Your Target Audience
Now that you’ve gauged user sentiments and know what they might like, pick a market segment that matches your sensibilities. Your course should be customised based on the subjects that it covers and the relative proclivity and comfort of your potential users. If your course is advanced, consider adding a bridge course for new and intermediate users. If it is basic, your users will all be on a level playing field to begin with. Your target audience will play a big role in how you go on to structure your course content and use the learning content management system.
Tip 4. Create a Course Structure
You may be proficient in your chosen field, but remember that it has taken you a while to achieve this level of comfort. Your learners will likely be much less familiar with your subject, the primary reason they are taking the course. And this means that you must rewind and remember what it felt like to be a novice. What interested you? What kindled your curiosity? Did you have any burning questions? Try to address all of these questions by sectioning them into modules.
Tip 5. Pick a Technology
Once you’re done sketching out the rudimentary layers of your business, it’s time to decide which technology will power your platform. There are two ways you could go about this. You could build your own technology framework from scratch by coding, designing and developing it yourself or you could buy a turnkey framework custom-made for education technology companies. Pinlearn is a technology you should consider in this regard. You can set it up within days and its customisation features rival those of some of the best ed tech platforms in the world. The bonus? It comes at a fraction of the cost of setting up your own framework.
Tip 6. Focus on Video Content
Since your course will be showcased through video, it is important to make a list of all the important steps involved in your course. Each of these steps will have to be captured as a separate video segment. Sink your teeth into each stage of video production as far as possible. Even little detailing can make a vast difference to the quality of your video. If you’re taking a class on clay modelling, for instance, consider filming tiny elements, like techniques to create finger designs and ways to close lines with water.
Tip 7. Decide Your Content Aesthetics
There are various ways in which you could present your course. You could do it through plain text, gamification or a virtual buddy. The route that you pick will rest on your target audience. If your course is intended for a junior audience, you may want to add more graphics and visuals in your video. If, however, your audience is largely corporate, textual slides with a handful of visual elements may suffice.
Tip 8. Sample Your Course
Once you’re done setting up your course, it’s time for a sample set of users to get a taste of it. Pick a few friends who have no prior experience in your field to experience your course. This is the best way to gain critical feedback, discover points you may have overlooked and see things from another person’s perspective. Sometimes, we become so immersed in our own creations that we lose touch with expectations, but it is good to think about how to create an online course. Relevant feedback can snap you back to reality and encourage you to finetune your offering before launching it to a larger audience.
Tip 9. Bundle Your Offerings
Customers respond better when they know they’re getting more value for the same price, and this is possible when you think carefully on how to create an online course. You’ll find a host of online courses that offer complimentary elements along with their core course. Social networks, free e-textbooks and bonus knowledge nuggets are some examples. Offers like these can turn the winds in your favour by luring potential customers who may be in two minds. If you do decide to bundle complimentary goodies on your platform, make sure that they are aligned to your overall message. Ask your sample subgroup about what they feel about a bundled offer.
A rock-solid content plan can propel your course to unprecedented success. All it takes is a little thought.